Toyota, Volkswagen and Ford account for half of financed used vehicle sales in 2025.
Lightstone’s analysis of data gleaned from its transactional systems provides interesting insights into the preferences of buyers financing their used Light Vehicle purchases.
So far in 2025, the most popular brands in the financed used vehicle market are Toyota, Volkswagen and Ford which together account for half of all transactions.
Used Light Vehicle market share by brand
Interrogating the most common vehicle types, the Ford Ranger Double-Cab and the Volkswagen Polo Vivo both lead with a 6% share of financed sales, followed closely by the Volkswagen Polo on 5%. The Toyota Hilux Double-Cab and Suzuki Swift ranges currently round out the Top 5.
Looking at how buyer preferences in the used vehicle space have changed over the last five years, four of the five have appeared in the Top 5 used vehicle types consistently since 2020. The remaining spots in the Top 10, however, have rotated among 10 other vehicle types over the same period.
Most popular used Light Vehicle types
Fuel-type preferences have remained largely stable over the past five years, with the split between petrol and diesel-powered vehicles being fairly constant, but it is noticeable that the growing popularity of hybrid and electric vehicles is slowly beginning to make inroads among used vehicle buyers. The market share of these vehicles doubled in 2024, and so far in 2025 they account for 1% of all used Light Vehicles being financed – a small but notable shift.
Used Light Vehicle market share by fuel type
