SA's auto trends driven by women
It's Women’s Month and Lightstone's data shows South African women are making stronger moves in the vehicle market - now accounting for 39% of financed car purchases, up from 32% in 2013. Toyota is SA women's top brand, SUVs are the bodyshape of choice, and linked interest rates remain the most popular finance option. New vehicle sales continue to climb with the overall sales expected to reach 7.7%. According to Lightstone's Signio platform, longer-term finance contracts are gaining traction as buyers seek affordability despite extended repayment obligations. Explore these trends and more in this month’s Auto Insights newsletter edition.
Toyota keeps going right for SA women
Women in South Africa are making bold moves in the vehicle market, now accounting for 39% of financed car purchases - up from 32% a decade ago while men for the same period dropped from 68% to 61%. Lightstone's data reveals the top car brands, bodyshape preferences, and financing choices among women buyers. For women, Toyota tops the list, SUVs are in demand, and linked interest rates remain the preferred financing option.
Read MoreNew vehicle sales accelerate
New vehicle sales are showing steady growth with June 2025 recording a year-on-year increase of 18.5% in new vehicle sales, with steady gains across most bodyshapes - particularly SUVs and Hatchbacks. Lightstone expects overall sales to grow by 7.7% this year, supported by lower interest rates and improving consumer sentiment. Dealer sales remain strong, while hybrid and electric vehicle numbers softened slightly.
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Longer term financing has become increasingly popular
South African car buyers are increasingly opting for longer-term finance contracts, according to Lightstone’s Signio platform data. Since 2015, the standard six-year (72-month) term has dominated, but there is growing uptake of even longer terms - 96 months is now the second most popular. This trend points to buyers seeking lower monthly repayments, though it extends their financial obligations and increases total interest paid. In 2025, nearly 90% of financed vehicle purchases are for terms of six years or more.
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