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At Lightstone, our wealth of industry knowledge allows us to perform exclusive market analyses that offer valuable insights into various market sectors.
Whether you seek to grasp the dynamics of affordable housing, assess the influence of nearby developments on property prices, analyze mortgage lending approaches, or pinpoint emerging growth areas, Lightstone is your trusted ally.
Retail and telecommunications clients can access the same valuable insights utilized by real estate professionals, investors, and developers to gain a thorough understanding of property characteristics in any given location.
For developers, franchisees, and investors evaluating the potential of residential, retail, and commercial sites is crucial.
We offer reliable insights into planned developments by analysing retail and business data, property information, consumer behavior, and movement trends.
This empowers you to:
- Assess the feasibility of new projects
- Make informed investment decisions with valuable insights
At Lightstone, we provide tailored consulting services to address your specific and intricate data analysis requirements.
With a team of skilled GIS analysts, data analysts, statisticians, and industry experts, we are well-equipped to help you tackle your most complex business inquiries.
To enhance your business's location intelligence, geocoding your data is essential.
With Lightstone's robust geocoder, powered by our Deeds and address dictionary, we can transform your customer, asset, and performance data into valuable location information.
Unlock the Potential of Your Business's Location Intelligence!
By geocoding your data, you can tap into valuable insights for your business. At Lightstone, we have developed a robust geocoder using our Deeds and address dictionary.
This tool transforms your customer data, asset information, and performance data into actionable location-based insights.
Whether you're experienced with location data or just starting out, LEO, South Africa's top mapping portal, provides secure access to robust datasets, visualisations, and tools to assist you.
Featuring tools like Footprint Market Reports, this intuitive mapping platform allows you to engage with relevant data within your business catchment area.
With the Location Mapping Toolbox, you can:
- Utilise your location data effectively by understanding it within the business context
- Explore the connections between customer locations and your service offerings
Get to Know Your Customers with Kaleidoscope Demographic Segmentation!
For businesses focused on customer interactions, understanding your customer base and targeting similar profiles is essential. Kaleidoscope Demographic Segmentation offers detailed insights at the most precise geographic level, empowering decision-makers in retail, marketing, and financial services.
By leveraging multiple key datasets, we have identified 19 distinct population segments and outlined their predominant characteristics across South Africa.
Here's how you can benefit from this tool:
- Dive into Kaleidoscope within the LEO mapping toolbox, Lightstone's geospatial platform, using relevant query tools and overlays.
- Enhance your marketing strategies by utilising LSMs (Living Standards Measure) and other segmentation metrics.
- Customise your consulting projects by applying segmentation based on your customer type or outlet location to meet your specific needs.
- Access outdoor media placements that align with your target segmentation for optimal audience reach and frequency.
- Enjoy flexible pricing options tailored to your business requirements, considering factors like preferred delivery format, company size, number of users, and additional activated layers.
- Profile your customers effectively and discover new opportunities for growth.
Simplify Your Investment Decisions with Town Characterisation by Lightstone!
Lightstone introduces Town Characterisation, a convenient tool designed to assist you in grasping the potential opportunities offered by various towns.
We offer detailed segments for retail, general commerce, property, and economic aspects of towns to help you:
- Identify growth or decline patterns across different segments and gain a comprehensive overview of a town's characteristics.
- Easily filter through South Africa to pinpoint towns that align with specific criteria, streamlining your investment research process.
Retail groups and franchisors often seek market capacity assessments and performance benchmarks to make informed decisions.
Understanding your store's performance requires a deep dive into each location's context and potential. Lightstone's Potential and Performance Studies achieve just that by combining your data with our geographical insights.
These studies can help you optimise your trading densities by identifying opportunities for:
- Downsizing
- Relocating
- Expanding footprints
Take your brand to new heights by expanding strategically. Additionally, our Gap Analysis extends these insights to pinpoint potential expansion nodes nationwide or within specific provinces.
Lightstone has a proven track record of conducting these studies for renowned brands across various industries.
Supporting Your Workplace Decisions with Lightstone's Employee Impact Assessment!
Businesses are navigating challenging choices regarding commercial office space and warehousing. Lightstone offers a solution by assessing how crucial employees are affected by office relocations.
Through mapping employees' home addresses and analysing commute variances among potential office sites, Lightstone guides you in determining the most suitable office locations.
Identify the Centre of Gravity for current staff (the commercial node that minimises travel).
Compare the incremental travel costs for employees
Compare various location options to each other and to the current office location, and visualise the impact on each employee, groups of employees, and combined total employees.
Our services include:
- Determining the weighted center of your staff's residences
- Estimating cost considerations for various job levels
- Identifying highly impacted employees and providing tailored suggestions on accommodating their needs efficiently.
Discover Lightstone's Exclusive Malls and Stores Database!
Our database, utilised in various products and solutions, is continuously updated and features:
- 1,650 Malls
- Around 44,000 Stores
- Showcasing roughly 650 brands from diverse sectors in South Africa.
Empower Your Research with Lightstone's Market Research Partners and Customer Engagement Solutions!
Lightstone collaborates with reliable market research partners for in-person or virtual consumer studies, reinforcing analyses of mall dynamics, retail feasibilities, and other area-based assessments.
Additionally, consider MyEcho, a user-friendly customer engagement solution by Lightstone. This versatile survey software gathers valuable customer feedback and can be customized to meet the specific needs of any industry.
Unlock Valuable Insights with Lightstone's Data Analysis Expertise!
Our team of statistical experts specialises in analysing and modeling data to address your specific inquiries.
Delve deeper into:
- Network optimisation
- Brand penetration compared to location potential
- Revenue forecasting models
- Cannibalisation analysis
- Identifying prime locations for expansion
- Customer segmentation and targeting strategies
- Strategic growth planning
- Store-specific merchandising strategies
- Leveraging our comprehensive datasets, we incorporate drive time analysis into our work, providing insights into customer behavior and catchment areas to support your decision-making process.
Tailored Solutions for Your Business Challenges!
At Lightstone, we craft custom solutions to tackle your specific business hurdles and uncover opportunities tailored to your industry, business type, and requirements.
Our team of skilled statistical experts excels in constructing models to enhance your decision-making process. By merging your datasets with a diverse range of available data sources, we assist you in revealing innovative solutions and unlocking growth opportunities.
Utilising Comprehensive Data for Retail Insights!
In retail and demand studies, we integrate insights from property data and various sources, leveraging StatsSA data to offer clients annual updates on national population statistics at a detailed Enumerator Area level.
Lightstone's DemProKey features a wealth of data, including population metrics, household counts, economic indicators, and average household incomes.
Key Benefits:
- License DemProKey for integration into LEO, merging it with your unique retail data.
- Enables informed decision-making with the latest and most relevant data at your fingertips.
Enhance Your Understanding with Daytime Population Insights!
Typically, population data reflects nighttime figures based on household reporting. Yet, businesses often cater to customers on the move throughout the day.
Lightstone bridges this gap by merging vehicle telemetry data with nighttime population statistics to offer vital location intelligence.
With Daytime Population Data, you can:
- Measure fluctuations in area population throughout the day
- Contrast income profiles between daytime and nighttime
- Strategically position your business to cater to the appropriate customers, at the right time, and in the right place.
Unveiling Market Trends through Consumer Mobility Data!
Exploring the mobility patterns of your consumer base unveils valuable opportunities and market changes.
Key Mobility Insights for Informed Decision-Making:
- Tracking anonymous vehicle counts
- Analysing aggregated origins surveys
- Monitoring traffic trends over time
- Generating behavior heatmaps around significant locations, revealing consumer travel patterns
- Evaluating travel durations and shopping behaviors
- By pinpointing numerous malls and suburbs, we leverage our analytics to offer a comprehensive analysis of vehicle movements at crucial locations, empowering you with insights that can extend to new business areas.
Enhance Service Accuracy with Lightstone Search!
Accurate address location is crucial for seamless e-commerce transactions, medical emergencies, and efficient deliveries. Lightstone offers Lightstone Search, an address search and location intelligence tool, ensuring businesses and service providers have precise geolocations for improved customer service.
Key Features of Lightstone Search:
