EchoMBR | Lightstone

Two Decades of Driving Customer-Centric
Excellence in the Automotive Repair Industry.

In 2025 we proudly celebrate 20 years of EchoMBR - the industry’s trusted benchmark for measuring customer experience in the motor body repair (MBR) sector.

Since day one, our mission has been simple: make the voice of the customer visible, measurable, and actionable.

What started as a bold idea has become the industry’s most relied-upon customer feedback platform, helping repairers, service providers, and insurers drive continuous improvement and deliver outstanding service.

Join EchoMBR
Trust
Built on Listening. Grown on Trust.

EchoMBR was founded on a powerful insight: consistent, independent feedback can fuel real industry change. For 20 years, EchoMBR has offered a transparent, standardised view of customer sentiment, shaping better businesses and smarter strategies.

Beyond Data
Powered by Industry Champions.

EchoMBR owes its success to you, the industry players who believed in data-driven growth. From independent MBRs to insurers and OEMs, thousands have used the platform to elevate performance and create customer-first cultures.

Future
The Future: Smarter, Faster, Deeper Insights.

As we enter our third decade, EchoMBR is evolving. We're integrating AI, natural language processing, and sentiment analysis to go beyond scores and uncover the meaning behind every customer interaction.




Celebrating 20 Years with the EchoMBR Awards.


This October, we’ll honour the industry’s best at our Annual EchoMBR Awards—celebrating not just high performers, but future leaders identified through cutting-edge analytics and Bayesian models.


2025 Award Categories Include:
Most Likely to be Recommended | Friendliest Staff | Most Likely to Fix It Right First Time | Most Likely to Keep Clients Informed | Most Likely to Be Ready on Time | Overall Best MBR


Join the EchoMBR Programme. Shape the Future.

EchoMBR goes beyond measuring customer satisfaction by proactively resolving concerns – helping motor body repairers turn challenges into opportunities and build lasting customer loyalty.

Instant, real-time reporting and dashboards

Industry benchmarking for MBRs, OEMs, Insurers and Industry Organisations

Extensive reach via telephonic calls from leaders in CSI Measurement

Automated escalation of negative feedback for efficient resolution

Dedicated support via phone, email and live online chat

Echo Standard - From R1 300 per month

Sign Up
  • Enjoy EchoMBR’s range of benefits:
  • Detailed telephone surveys conducted
  • Minimum 25% of customers interviews
  • Negative feedback is escalated through daily emails
  • Follow-up interviews after three days of recovery assessment

Echo Premium - From R1 820 per month

Sign Up
  • Detailed telephone surveys conducted.
  • Minimum 25% of customers interviewed.
  • Negative feedback is escalated through daily emails.
  • Online reports linked to OEM and Insurer programmes.
  • Follow-up interviews after three days for recovery assessment.
  • OEMs and Insurers can set minimum quotas for customers.
  • Appeal mechanism for negative interviews beyond MBR's control.
  • Intensive support for score improvement, including enhanced feedback and more interviews.
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